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Your strategic objective

Services:

Media Relations
that keep sight of your strategic objectives

Media Relations for B2B companies

Many decision-makers in companies still like to read trade publications when they are looking for a manufacturer or service provider. They prefer seeing what others say about the company instead of what the company itself says.

It is crucial that the editorial team is independent and publishes credible articles. This is why companies have to provide journalists with objective and convincing content based on facts and news.

Media Relations

My services supporting you to convince journalists to publish articles about your company:

  • Continuous media relations:

    I am in regular contact with journalists who are relevant to your company. They approach me for statements from my clients' representatives when they research a topic.

  • Content for media:

    Writing and editing content for media, e.g. news releases, case studies and statements.
    Since many media companies publish their articles online, on request I optimise the content for search engines (SEO). For this, I use the required specifications of my clients or use the services of experts who, in cooperation with me and the client, determine the relevant keywords for the target group.

  • Organisation:

    Organisation of press conferences, media tours and interviews

  • Coaching:
    Preparing company spokespersons for interviews with journalists
  • Project management:

    Organisation, planning and project management of PR at fairs and conferences

  • Evaluation:

    Evaluation, for instance compilation of press reviews

My services supporting you with paid media:

Many trade magazines and portals publish advertorials: these are paid for by the client and marked as advertisements; however, the text and images are provided by the company and are usually published without modification.

To help B2B companies use advertorials strategically and efficiently, I offer the following services:

  • Researching suitable magazines and portals
  • Advice on selection and placement 
  • Contact with publisher
  • Copywriting and advice on image selection

Would you like to benefit from communication that builds trust?

Feel free to contact me:

Dr. Brigitte KnittlmayerBrigitte Knittlmayer

Phone: +49 (0)172 8238 867
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.